How we do it - The Salty Cali difference

We realize that when it comes to jewelry, there are a lot of options out there. From luxury brands with high price tags to budget-friendly retailers with trendy pieces, it can be difficult to find a brand that offers both quality craftsmanship and affordability. That's where you’ll find us…
When we started Salty Cali in 2014, we wanted to find more simple, dainty beach jewelry at our local surf shops. It was as simple as that. And, as we have grown to hundreds of retailers across the US, we found that our commitment to simplicity is still at the core of our business.
Despite the far reach, we are still a small company. We curate all details of our business, and have full visibility over every piece of jewelry that leaves through our doors. We are hands-on type of people and we couldn’t do it any other way! 
We believe that quality jewelry starts with quality materials. That's why we use only the best materials for our pieces: 925 Sterling Silver, Stainless Steel, 18k Gold, fresh water pearls.
We also believe in offering good products at competitive prices without arbitrary markups. That means we don't price our jewelry based on what we think people will pay or what our competitors are charging. Instead, we base our prices on the actual cost of materials and labor. 
Last but now least, we keep our marketing simple to cut down overhead costs and pass those savings directly to you. From our packaging to our ads, we believe in allowing our products to speak for themselves and we count on the fact that you’ll appreciate getting your trendy jewelry at a fair price, even if that means no cute stickers or fancy boxes in the mail.
If you landed here, we want to thank you for browsing, reading, or shopping with us and supporting our little dream. And on your next adventure, look for us at your favorite beach retailers world wide.
With love and good vibes,
Miriam & Leslie

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