experience the salty cali difference

Smile on

Premium quality, without the premium price tag
Straight from SoCal, it's a

Summer state of mind

Water resistant jewelry you can wear all year round
Looking for something special?

You're in the right place

browse our new collection and find the perfect gift

Discover our new collection

water resistant collection
every day, anyywhere
The water friendly pieces you'll live in!
the pieces everyone loves
best sellers
Check out what the buzz is all about!

What they say about us


I had bought this necklace over the summer and have worn it everyday since.


An awesome piece of jewelry for an astoundingly affordable price!


My favorite necklace!

Beautiful, high quality and it goes with everything.


This necklace is as beautiful as I thought it would be and shipping was super fast too. 

Stephanie W.

Love love these earrings! They look amazing dressed up or casual.

Kellie B.

Gift wrapping and gift cards

it's the little things


Know the Brand

what we are all about

We create delicate and fun pieces of jewelry that highlight women's natural beauty and effortless style.

Inspired by the ocean, surf and California lifestyle, our collections are created in our San Diego showroom, just steps from the beach.

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